Providing a half-service is like asking the customer kindly to look for a better alternative

Almost certainly, every Web Agency provides its Client with a service that also includes the hosting plan and more.

Have you ever wondered why?

Everything stems from the need to make up for the lack of information outside the IT environment. Not everyone knows what a hosting plan is, not everyone knows what a hosting plan is for, not everyone knows how to set up an email account, and not everyone knows how to set up an FTP account. These are functions used by those who work in this sector or in the IT sector in general, hardly for those who carry out different tasks and professions.

Most of your potential customers are not part of the IT industry, why should they be informed about what a hosting plan is?

Therefore, as a developer and expert, you must necessarily consider the possibility of being able to accompany the customer in every phase of configuration, use and also training for the correct use and opportunities that this technology offers.

Web Agencies can count on the collaboration, which is part of their staff, of various professional figures, for this reason they are the preferred ones, being able to afford to follow them, by customers of certain size and turnover. However, almost in all cases the service is provided by them complete with the hosting and assistance plan.

WHY’ ?

  • Because the customer often has no idea what a hosting plan is
  • Because the customer does not know exactly what resources the project will need from the hosting plan
  • Because the Customer prefers the simplification in the minimum terms of what he does not know and which is not part of his normal duties / procedures / productions / designs / planning etc etc ….
  • Because the customer is looking for solutions, not problems, looking for uncomplicated initiatives

Consider that the customer is often left alone :

  • It will choose the hosting plan that is less suitable for the project
  • He will choose it from a South East Asian hosting provider with a freeware management panel in the local language
  • He will be advised by his nephew and the server will be without a management panel (linux text only)
  • He does not know the procedures and criteria for registering the domain
  • He will look for someone who can help him, that someone will win the customer
  • You will lose your login credentials almost immediately after purchase
  • You will lose your login credentials regardless, again
  • It will ask for the credentials from a hosting provider, but it is not the same one that provides the service
  • Your mailboxes will never work, having never configured them from the hosting management panel
  • Often, he will not be able to configure them on his PC (or even on his smartphone)
  • It will not remember when to renew the domain, and will cause it to expire
  • It will load the site in the wrong folder
  • Will abandon the idea of having a website because “it doesn’t work”

Okay, were we kidding?

To tell the truth no, this is a fun version of what the hosting provider ticket systems solve willingly and daily, always.

On the other hand, how would you manage to build a pair of leather shoes? and how would you fare in designing and installing the electrical system of a house? to cut and make a dress? to build kitchen furniture?

So let’s say that, in this case, losing the login credentials to the hosting plan is the least of the problems, do you agree? also because, if you have chosen well, your hosting provider will send you the new login credentials, both of the Customer account and the user account of the management panel, making a request using the functions provided for this purpose.

You, the developer, will have to accompany and provide assistance to your customer, exactly like a shoemaker repairs your shoes and how the painter re-colors that part of the wall that your child has drawn with a permanent marker, right in the living room at home.

For this reason, it is particularly wise that YOU the developer manage the Client account and the administrator account of the hosting panel. It is also important that YOU are the Technical contact and the Billing contact of the domain, if you want to be sure not to lose it once it has expired (much better if you don’t let it expire)

How to manage this business?

Just as Web Agencies manage it, the economic offer that is delivered to the Client also contains

  • The provision and maintenance of the hosting plan to be renewed as established
  • Registration and maintenance of the domain, to be renewed annually
  • Configuration and implementation of services (Web, Email, FTP etc …) in the hosting plan
  • Any assistance, on site of the Customer (configuration of mail accounts)
  • Any assistance and management of services related to: hosting, further configurations, changes etc …

Naturally, the above is an example / idea of what can be added in the offer phase, based on the knowledge, requests and needs of the Customer, in addition to what is established for the part relating to the development of the website.

It then remains absolutely personal decision of the developer and his professional modus operandi, to establish how to manage the hosting used for his customers.

The solutions and offers are many and must be carefully evaluated according to the necessary technical characteristics / costs. Hosting providers always show the technical characteristics of each service they provide, however the technical or commercial assistance service is always available to give this type of information.

Often, simply by communicating what you intend to do, explaining the project you have in mind, the hosting provider can indicate the most suitable solution and perhaps even provide some advice on how to move in this direction.

Basically the ways to follow can be summarized in the 4 types (both Plesk and WHM / cPanel):

  • Purchase the single hosting plan and then manage the account, or the accounts if there are more than one
  • Purchase the White Label reseller hosting plan and then manage the space and customers within it (upgradeable)

Not only S.p.a.

The freelance developer has on average the same skills and knowledge as a Web Agency (who thinks differently is because he has never had to deal with a freelance Web developer at 4 in the morning), the difference lies in the category of Clients he is aimed at. , the average budget of the customer and the amount of customers that can be managed at the same time.

Freelance has an advantage that the Web Agency cannot afford due to its labor costs.

The freelance developer is the only professional figure able to compete, sometimes winning, against the feared cousin and his best friend, the computer wizard

However, the freelance web developer tends not to provide the hosting plan as a service but to limit himself to using a sort of labor performance with the sole purpose of providing the content of the website to project needs with the most up-to-date techniques. programming and once the economic offer has been delivered, the Customer is left to himself in search of a hosting, of which he does not even know its usefulness (this is one of the reasons why the Customer prefers the Web Agency or does not undertake no innovation path in this sense).

  • maybe you don’t feel like you have to take on this job too?
  • maybe this isn’t your job after all?
  • maybe he doesn’t know how to use and configure a hosting plan?
  • maybe you don’t know cPanel?

Considering the possible possibility of being able to do training independently, or having the opportunity to be supported by qualified personnel of the hosting provider providing the service (this and other tutorials contained in this site demonstrate it), thus acquiring the necessary skills, it remains essential, today, for the developer, the knowledge necessary for the management of a hosting, regardless of the type of administration panel used.

The Client then inquires by simply looking for “someone” until he finds a web designer, or a Web Agency, who delivers an economic offer complete with a hosting plan (at best).

Hence, perhaps not, but certainly he has lost a professional opportunity

Noble trades do not necessarily have to know what they do not produce, for the same reason that a computer scientist does not have to worry about buying the key that is used to assemble the IKEA desk, the key in fact is in the KIT.

The craftsman, the shopkeeper, the notary’s office, the accountant’s office, the dentist, the lawyer, the florist, the carpenter, the bar, the pizzeria, the shoemaker, the ice cream maker, the greengrocer, the metalworking company, the ‘physiotherapist clinic, the Yoga teacher, the dance therapy studio, the tailoring shop, the children’s playroom, the bakery, the butcher, etc … have no interest in worrying about what it is and how to manage a hosting for their website.

You have to take care of that, dear freelance ….